Art Direction
Branding
Strategy
Leadership
Art Direction
Branding
Strategy
Design
The creative portfolio
The creative portfolio
of award-winning
of award-winning
designer, Erick A. Fletes
designer, Erick A. Fletes
⁂
⁂
MotelMasterpiece
© MotelMAsterpiece
(MM® — 01)
Brand Design + Creative Leadership
© MM
Brand Design + Creative Leadership
© MotelMAsterpiece
Brand Design + Creative Leadership
Art Direction
Editorial Design
Identity Design
Digital Designer
☺ Featured Projects | proyectos destacados
(MM® — 02)
MotelMasterpiece
© Featured Projects
MotelMasterpiece
☺ Featured Projects | proyectos destacados
MotelMasterpiece
Featured Work
Featured Work
Featured Work
From an editorial foundation to a digital landscape, convention always set to be defied.
The following projects range in execution. From brand design, layout and publication design, photo & illustration direction, as well as digital design.
From an editorial foundation to a digital landscape, convention always set to be defied.
The following projects range in execution. From brand design, layout and publication design, photo & illustration direction, as well as digital design.
© Capabilities / CAPACIDADES
(MM® — 03)
SKILLS
© Capabilities / CAPACIDADES
SKILLS
© Capabilities / CAPACIDADES
SKILLS
Skill sets
Perseverant
Calculated
Adaptable
Proven
Perseverant
Calculated
Adaptable
Proven
Perseverant
Calculated
Adaptable
Proven
01
Art + Creative Direction
13+ years art directing photo and illustration work that ranges from editorial to brand specific projects.
02
Brand Identity + Design
Creating new brand identities or revitalizing a current brand identity.
03
Creative Leadership
I've had the honor of learning from the best in the business and am excited to continue to evolve my creative leadershp of 10+ years.
Art + Creative Direction
13+ years art directing photo and illustration work that ranges from editorial to brand specific projects.
Brand Identity + Design
Creating new brand identities or revitalizing a current brand identity.
Creative Leadership
I've had the honor of learning from the best in the business and am excited to continue to evolve my creative leadershp of 10+ years.
Art + Creative Direction
13+ years art directing photo and illustration work that ranges from editorial to brand specific projects.
Brand Identity + Design
Creating new brand identities or revitalizing a current brand identity.
Creative Leadership
I've had the honor of learning from the best in the business and am excited to continue to evolve my creative leadershp of 10+ years.
© DESIGN ETHOS / FUNDAMENTALES
(MM® — 04)
DESIGNING FOR THE HUMAN EXPERIENCE
© DESIGN ETHOS
THE HUMAN EXPERIENCE
© DESIGN ETHOS / FUNDAMENTALES
DESIGNING FOR THE HUMAN EXPERIENCE
Design carries vast empathetic avenues when it comes to creating. It should be impactful, always engaging the viewer's curiosity and desire to wade through the experience.
Design carries vast empathetic avenues when it comes to creating. It should be impactful, always engaging the viewer's curiosity and desire to wade through the experience.
© Experience / Experiencia
(MM® — 05)
FROM PULP TO PIXEL
© Experience / Experiencia
FROM PULP TO PIXEL
© Experience / Experiencia
FROM PULP TO PIXEL
Experience
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Experience
E
x
p
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Experience
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Editorial
Digital
Enterprise
Technology
Editorial
Digital
Enterprise
Technology
Editorial
Digital
Enterprise
Technology
Jigsaw | Google
2024 - Present
Lead Designer
New York City
Serotonin
2020 – 2023
VP of Design
New York City
Elysium Health
2017 – 2020
Creative Director
New York City
Medium
2014 – 2015
Art Director
New York City
The New Republic
2012 – 2014
Creative Director
New York City
Wired
2010-2012
Graphic Designer
San Francisco
Jigsaw | Google
2024 - Present
Lead Designer
New York City
Serotonin
2020 – 2023
VP of Design
New York City
Elysium Health
2017 – 2020
Creative Director
New York City
Medium
2014 – 2015
Art Director
New York City
The New Republic
2012 – 2014
Creative Director
New York City
WIRED
2010-2012
Graphic Designer
San Francisco
Jigsaw | Google
2024 - Present
Lead Designer
New York City
Serotonin
2020 – 2023
VP of Design
New York City
Elysium Health
2017 – 2020
Creative Director
New York City
Medium
2014 – 2015
Art Director
New York City
The New Republic
2012 – 2014
Creative Director
New York City
WIRED
2010-2012
Graphic Designer
San Francisco
Awards
(MM® — 07)
Selected Honors + Recognition
Awards
Selected Honors + Recognition
Awards
Selected Honors + Recognition
Awards
Awards
Awards
CA
TDC
SPD
BDAD
CA
TDC
SPD
BDAD
CA
TDC
SPD
BDAD
5x
Society of Publication Designers
Silver Medal: 2017 Original photography, feature profile, non-celebrity: George Church for Elysium Health Endpoints Silver Medal: The New Republic Redesign Silver Medal: Design: Section (from multiple issues), Cyclorama Gold Medal: Native Apps: Video Series, Ampersand Tablet Video Series Gold Medal: Newsweek, Best Weekly App 2013
1x
Type Director's Club
Award of Typographic Excellence - Ampersand Series 2013/2014
2x
Communication Arts
2015 Typography: & (ampersand) Film by THERE IS (Sean Freeman) 2018 Illustration: Elysium Health Endpoints / Señor Salme
1x
British Design & Art Direction
Pencil Slice - The New Republic Redesign
5x
Society of Publication Designers
1x
Type Director's Club
2x
Communication Arts
1x
British Design & Art Direction
5x
SPD
1x
Type Director's Club
2x
Communication Arts
1x
British Design & Art Direction