As we approach the 250th Anniversary of the United States, Jigsaw and The Napolitan Institute have partnered to create the nation's first large-scale conversation on freedom and equality, We The People 250 (live website is not reflective of the design direction seen within this project.)

My role as Jigsaw's Design Lead was to create the brand visual identity of We The People, as well as create marketing assets for each major milestone of the project. From the initial launch, to the sustained updates, all the way to the 250th anniversary in 2026.

• Logo

• Color Library

• Typography

• Key art

• Marketing materials

• Website design

• Medium.com publication imagery

• Videos presenting the project overview

From Medium: We The People, a first-of-its-kind initiative in partnership with the Napolitan Institute that brings America into a nuanced, nationwide conversation, culminating at America’s 250th anniversary next year. Jigsaw and the Napolitan Institute are now launching our first national conversation, which will explore freedom and equality — concepts that have long-defined and continue to shape the American identity. We have invited thousands of Americans from every corner of the country to share their beliefs, opinions, and experiences on these topics.

Report illustrations created by Polygraph